Our previous post, Advertising Online to the Hispanic Market part 1 of 2 covered why a small business should target Hispanics in their local advertising. Now that it’s clear that Hispanics should be targeted, there are many questions that business owners have when it comes to HOW to target them.
Should my Ads be in English or Spanish?
According to an Ipsos Omnibus Poll done in 2008, 56% of Hispanics prefer an English language newspaper and 41% prefer a Spanish language one. A lot of Hispanics these days don’t have a strong preference for one language over another. (more…)