Everyone knows that a small business runs on a limited budget. Banner Advertising is typically known for increasing “brand recognition”, but it is worth it for the local companies to also participate in this particular form of internet marketing? That question can be best answered by looking at the costs and ROI involved with Banner Advertising.
How much do they cost?
According to http://www.markneting.com/internet_marketing.shtml, banner advertising is the most expensive online form of advertising. This is partially because of the cost-per-impression payment model, and also because of the low click-through-ratio that banner advertisements receive.
Although the cost will vary based on the site, I recently had a client that was quoted that it would cost him about $6-$10 for each click he would get from running a banner ad on several sites including automotive and financial sites. (more…)