Lead-Generating websites are becoming increasingly popular. When looking for information, decision makers turn to a lead-generating website 51% of the time. This number is more than double that for TV, radio, magazines and newspapers.
According to a study done by Omniture, if you contact a lead within the first hour, you are 6 times more likely to close it.
The study conducted by Omniture and InsideSales showed that these are the best strategies for businesses to practice when responding to online leads:
1. Email Response – should be within the first hour
2. Phone Response – should be within 5 minutes
The study found that the average email response time for companies was 19 hours, 31 minutes and the average phone response time was 36 hours, 57 minutes. Clearly there are lots of companies who have bad strategies when it comes to following up on internet leads.
How Quickly should I Call a Lead?
Another study done by M.I.T and InsideSales.com showed that delaying your first-dial response time from 5 minutes to 30 minutes decreases your chances of qualifying the lead by 21 times!
Is it Better to Follow up on Leads on a Specific Day of the Week?
Another interesting finding that the study showed is that Thursday is the best day to contact a lead in order to qualify that lead. Also 4-5PM is the best time of day to contact the lead to qualify it but 8-9AM and 4-5PM are the best times to call the lead to successful get a hold of them. The worst time to get a hold of a lead was right before lunch.
The good news – according to Sirius Decisions, 80% of prospects who show an interest in your product/service will buy from either you or a competitor within 2 years. Having them as a lead gives you a great chance to show them why they should do business with you.
Imprezzio Marketing is currently working on developing a website for Insurance Leads. If you are interested in finding out more, please contact your Imprezzio Marketing sales rep today.
